What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

Defining the Casino Affiliate

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

How Affiliates Get Paid

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.

Understanding CPA Affiliate Deals

For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.

Some programs offer a hybrid model, providing a small CPA upfront combined with a lower RevShare percentage.

It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.